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A DETAILED GUIDE filled with checklists, worksheets, visuals, insider info + resources to understand and build a brand.


Learn how to build a digital brand folder of essential brand assets and collateral to grow your business. (OR! give you an idea of what you’re missing so you can hire someone to help you).


This is a digital download that you will be able to download immediately after purchase. Please don't hesitate to reach out if you have any questions or issues.


This e-book is great for small businesses who are;

  1. Interested in learning about branding, why it’s an important investment and how the whole process works.
  2. Going through the branding process with a designer they have hired to better understand what that experience might be like and to get ahead with some of the research and questions your designer might ask you.

What you get:

  • Printable 20+ page handbook with work pages, guides, quiz questions and resources
  • Learn why putting pen to paper feeds creativity and ideas
  • Brand vs. Logo
  • Brand Checklist Worksheet
  • Logo Anatomy
  • Logo Variations
  • Fonts
  • Colour Psychology
  • Brand Colours
  • Legibility
  • Style Guide vs. Brand Guide vs. Mood Board
  • Collateral + Assets
  • Collateral Ideas
  • Digital Folders
  • What to do vs. do later
  • Favourite Resources
  • Gain insight, inspiration + direction!

The Brand Handbook

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